The summer can be rough for an independent sports bookie if there is no proper plan for a slower time of the year. So online bookmakers need to plan for this and look to create opportunities for additional cash flow and to create and build more profits.
There are several type of offerings to help to keep the money coming during the off-season times.
Horse Racing:
Running your own expanded racebook for horse racing is a great way to build some extra cash flow and revenue on pretty much a 12-month basis as there are almost always find some tracks running their daily cards to bet on nationally, or internationally.
Online Casino:
Giving access to a full-service online casino with both virtual betting options and live dealer table games is another great way to bring additional profit from your existing bettors. With the casino you can keep your players happy and your pockets growing, while you nurture your customer list with additional players.
More Live Betting Sports:
There will be always a sport your clients will want to bet on. Expanding your betting to other events that are taking place in the summer months outside of the usual favorites can gain recompense by keeping your players entertained. Take for example MLB, which would probably be the biggest attraction. The WNBA runs from early June until October.
Women’s basketball it’s an interesting sport to watch, and a lot of serious bettors love betting on the league. Baseball is a great sport to expand to, it has many games played, and goes right through the summer months. There is also plenty to bet on in women’s football. The UEFA Women’s Euro 2017 tourney takes place in the Netherlands, with pre-tournament favorites Germany looking to win their 7th consecutive title.
There’s also professional golf, a top tennis tournament (Wimbledon, on 3-16 July), rugby (British & Irish Lions tour, 24 June - 8 July and Women’s World Cup, 9-26 August), car racing, cricket and plenty of more special events to mark in the calendar. You don’t have to expand to the most popular sports, just keep an open mind about what your bettors are going to be willing to bet on. As an autonomous agent, your season doesn’t end when NFL does if you use multiple sports leagues options.
Using a quality Pay Per Head provider is also a great way to start. They can provide software solutions that can help you fill in the gaps when the sports betting business begins to slow down. Your PPH service can provide betting lines for all the matches. You never want to give any of your customers a reason to look elsewhere to place any bet in sport events or playing slots.
As an independent agent, you will always have the ability to customize your offerings as well as put both betting and credit limits in place through individual account profiles.
Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
