The key to become a prosperous PPH agent isn’t just to gain customers. That’s the easier part. Due to the utter number of competitors for an agent’s customers, the true key for becoming a successful online bookie agent is keeping the customers you gain. With these tips, a good bookie can ensure that paying customers won’t bet with anybody else.
Get to Know Your Players
The first key to keeping clients happy is knowing them. This is true for any industry. When it comes to sports betting, it’s even truer because they have choices. No player, casual or pro, is obligated to play with your company. Furthermore, players don’t even have to go through bookies anymore. They can easily sign up with one of the many online sportsbooks that accept them. And those online sportsbooks have much more money to place their services than you do. In order to battle those large entities as a private business owner, you have to get to know your players. Figure out who your pro players and casual players are and know them. Put an effort to understand who they are as individuals.
Be Emotionally Intelligent
Communication is not enough. You must be intelligent in an emotional way. Take a moment to think about what your players and customers do: they take the money that they’ve earned and instead of saving it, or paying off a bill, they bet it. Most casual players are emotionally involved in every bet that they’ve ever made. Understand why they’re emotionally involved. Pro players don’t need this kind of understanding from their online bookie agent the way that casual players do. Most of a bookie’s business is usually made up of casual players.
Communicate to All Players
It’s important that you communicate to all your players, no matter if pro or casual. Most bookmakers find that they need to communicate more often with casual players than they do with pro players, since the latter know what they want and are not afraid to ask for it. Instead, casual players may be shy to ask for what they want, how you can make their lives easier, as the service provider. Instead of asking for something, a casual player might just switch service providers. Don’t wait for this to happen.
Look Out for Your Players’ Best Interests
By looking out for your players’ best interests, you’ll be looking out for your own. Having to collect from someone who owes you a lot of money is bad enough, but having to collect from someone that owes you a lot of money that has a gambling problem is worse. Use tools like settle alerts to ensure that players don’t get in too deep. It will make your life a lot easier in the long run.
Set up Incentives
You’ll be surprised at how offering a prize like a $500 betting credit ends up increasing action and keeps players from making wagers with someone else. It’s a weird phenomenon that players are more likely to wager on games that they’ve already invested. So, if they picked a team in a contest for that week, they’re more likely to bet on that team either on the moneyline or against the spread.
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