The bookie business is a pretty solid one. You make a lot of money when you take action and you can skew the action depending on certain factors that make sense to you and your book. The question is, what can you do to improve what you already have (or want to build) without spending thousands of dollars or hundreds of man hours building the perfect book.
The usual scenario with a gambling business is that you would have to have the infrastructure in place to make sure that your players would have the best possible experience and that would cost a fortune. With this business model you only have to pay for each active player and everything is included in that price.
Eliminating administrative work
When you start taking action, one of the first things that you’ll realize is that there are plenty of other people out there taking action as well. You’re not the only bookie in town, so how do you differentiate yourself?
The first step is to take yourself out of the business as much as possible. After all, a bookie can only spend so much time with customers as long as they are beholden to other firms and to people who need information from them. When you partner up with PHN, much of that goes away and is replaced with a great method of following up with customers, managing costs of the business, and finding new lines to give to your clients. Long story short, you get to spend more money taking action then dealing with the time associated with managing that action.
Simplifying Lines
Let’s put it simply, creating your own lines takes time. You don’t want to have that be a major part of your day, which is why with the model that PHN offers you don’t have to worry about anything. Your lines are imported in from major books and bookkeeping services, and you just have to worry about two things: customer service and business development.
Intrinsic limits
When you build your book, a common concern is the amount of action that you’ll give any one player. We make this easy because we let you specify the amount of people associated with your book (from a lines-making perspective) and then also bring in a number of lines from major Vegas books as well, giving you a very specific set of lines to work off of.
On top of that, we make it easy to place limits based on specific players and give you complete control over how that limit is managed over time (losing players may request limit increases more often).
The thing about a software like PHN is that it makes every part of your business easier. You can take complete control over the software but you can just as easily leave all of that up to your dedicated team who will manage the entire process for you. This is how you can make more money with pph services.
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