Online bookie agents that sign up with a PPH solution should consider using these tools to perfect their online bookie business to remain profitable.
Settle Alert
The settle alert tool allows agents to set the amount of money– a pre-settle, which needs to be collected before a limit is reached. This is an efficient tool in the control of money because it protects all involved: agents, their sub-agents and clients.
Player Activity Tool
A player is a very important stakeholder in any online bookmaking, and keeping track of single players may be an issue. By monitoring the activity of your loyal players, you know how your business is profiting.
You can monitor what your clients do, how many times they appear online, when they place wagers (or not) and how much they spend in every gaming session.
Some players, especially pro, demand hand holding. As a master agent, you should be able to know whether clients are happy with the products, games that site offers or if they want a better deal. The player activity tool allows agents to find information to increase loyalty from pro players.
Forgotten Reporting Tool
If your site offers different reports, there are some that per head agents may forget, including changes and payment history, scores, lines, login history, and distribution.
All bookie reports should be kept up to date because all reports on the site offer valuable information to agents. For example, the login history (how often players log onto the site) reports is important to create schedule override limits and settle alerts.
Only a PPH company can provide the necessary software, tools and services to run a competitive operation in the sports betting industry.
It starts with the software. Great bookmaking software should be able to provide a great, flexible dashboard, easy to navigate and with the ability to represent what bookmakers wish to see. It’s also important to have great tools to efficiently control cash flow, like the hold percentage tool or access to something like the layoff account. The PPH tools must have excellent features, like the ability to delete bets or marks bet amounts via a color scale.
Customer service is always important. Players have many options, but they will go with a company that provides a good attention, even to casual players.
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