There is a certain limit of action that needs to be taken per week in order to run a successful operation. One common challenge that bookies face has to do with ‘sleepers’, or clients who aren’t really playing anymore, but who remain on the books because they might end up playing a bit at some point. Needless to say, you don’t want sleepers in your book. Fortunately for you, there are some easy ways to turn these sleepers into some quick cash to generate revenue with. The PPH model can help you to keep players active.
The best way to improve the experience of betting with you is by trying to emulate what a casino offers. Casinos teach a master class on how to engage customers in any game that involves wagering money. Online bookies can’t offer many of the in-person sights and sounds that a casino is able to, so you want to make sure that you can provide the best possible service to customers who are seeking this type of engagement.
Live betting throughout the game provides exactly that. Offering live odds to your customers will make them want to check in with you and play odds that they might not have wanted to put action on prior to the game. With PHN you are getting live updates throughout the game you can easily take this action without worrying about putting your cash flow in harm’s way with stale odds. This can immediately pull many of those sleeper bettors out of retirement, especially if you let them know about this feature on game day when they are watching the game regardless.
The next level of service for your customers is to move beyond just a simple odds service. As a modern-day bookie, you have options to take multiple bets, but also multiple betting styles as well. This is never truer than when you take daily and weekly parlays, since offering just one will usually alienate some bettors who only play one or the other. Since you have the ability to offer odds based on how live events unfold, you can easily add this type of action as an option for your book and cash in when they put money down on these lucrative betting options.
While adding more offerings to your client book is always great, the best way to improve business is to take on more of that “casino” mentality and offer games that your players can play as well. This adds a whole new dimension to how you can manage your book, since it expands your clients’ interests in betting with you far beyond what you would traditionally see when you simply offer straight lines. Aside from bringing sleeping bettors back into the fold, it also keeps current clients on and can help you get more money out of them on game day since they will be spending more time on your site anyway.
The big name when it comes to bringing back your sleeping players in is increasing the number of fun options available to them. When there are so many great ways for them to spend money with you, you’re increasing their chances of betting with you exponentially. Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
