Live betting is the latest and greatest wagering option available at many sportsbooks now. Those books that still do not have live betting simply do not have the resources or technology capable of handling the constant updating of numbers required to keep up with the fast pace of the different sporting events covered. If you do not have the right Pay Per Head service in your corner as an independent sports bookmaker, you could be missing out on tremendous money-making opportunity. PHN has the largest sports betting offering in the industry, with over 80 leagues.
Live betting is exactly what it sounds like and continues from the start of the event until the end, offering bettors a number of different and exciting ways to get action from sides to totals to props.
This comes in handy for prop betting fast paced sports such as tennis, table tennis, badminton, and volleyball where it is possible to make wagers on each and every serve. You can bet next point, next game winner, match winner, races to a certain number of points and can wager many additional markets.
Different wagering opportunities
Some call live betting ‘in-play’ because you are actively wagering on an event while the play is going on. In football, you cannot usually bet on a game after kickoff until halftime unless the sportsbook offers live NFL betting.
One example of an ‘in-play’ wagering opportunity involves the favorite getting down early in the first quarter, so the line shrinks in favor of the opponent or underdog. Sometimes a favorite could even turn into an underdog in live betting depending on the opening line.
Other ‘in-play’ opportunities include totals that are adjusted within the game depending on the amount of scoring. So if there is no scoring in the first quarter, a total that closed at 43 before the game might be offered later ‘in-play’ at 31 because a lower score is now expected.
Props are also occasionally made available ‘in-play’ at some books, where you can wager on whether or not a drive in a football game will lead to a touchdown, field goal, punt or turnover.
Make predictions
The bottom line with live betting is being able to predict momentum swings within a game or event before they happen. Timing is everything, and getting the right price at the right time will ultimately determine whether you or the sportsbook end up on the winning side.
Just remember that many bookies have the help of computer algorithms working for them when they set the live betting lines, but no program is perfect and can accurately project results incorporating the human aspect as well.
By watching the action closely, you will ensure you have an edge and beat the book.
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