When it comes to starting your bookie business, there is plenty to be done. Especially if you aim to get it done for one of the busy betting seasons, like the NFL or NBA which just started this week.
Even when you already have a client base and the framework for your business, there is plenty that you can do to improve upon these things, even when you’re in the off-season. While you might not think that this is necessary, improving on the way that you monitor lines, take action, and track clients can have a huge impact on your business. On the flip side, if you don’t improve anything then it will be much more difficult to maintain your client base in the face of competing bookies who offer major benefits to clients over those that you can offer.
Your technology base can have a significant impact on your client-facing business, but it can also dramatically improve your back office systems as well. We cover two areas where improving your technology base will have direct impacts on your bookie business, no matter how big your book.
If you haven’t begun using an online PPH system this step alone will have a dramatic impact on your business on both the client and administrative side. Even if you have no use for some of the features, an online PPH system will give you the biggest batch of new features all at once, and it represents the fastest impact that you can have on your business. While it may take some time to get your PPH system set up when you first start using it, the time required isn’t too large compared to the amount of time that you will save over the course of the sports season. Some of the biggest time saving features that we’ve identified are:
More (automated) ways to offer action
Easier payment processes – no more tracking down clients
Easier client tracking
Built-in, customizable lines
While there are plenty of benefits of using a pay-per-head software, these items listed above will directly save you time during the season and will pay for the cost of the software and time it takes to set it up many times over.
Improving Your Administrative Process
What you’ll quickly realize is that, as your bookie business scales, the amount of time that you’ll end up spending on administrative tasks will easily outrank almost any other activity that you’ll have. Even if you have someone handling many of these tasks for you, any task that you can streamline should be looked at closely during the off-season to help you save more time through the season and beyond.
Some of the tasks that you can optimize outside a PPH system include:
Organizing current your current client book based on profitability, letting you better organize your schedule of clients to contact each week.
Removing unprofitable clients (or those who no longer meet your minimum) from your book, or transferring them to another bookie.
Streamlining your process for contacting clients each week. Additionally, streamlining your process for following up with clients for payment/payouts.
These are a few examples that show How Your PPH Technology Base Affects the Business. Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
