PPH agents know that their operations are mostly made up of casual players. There are several ways to keep casual players happy so they can bet more.
Find Your Casual Players
To keep players happy, bookies must first discover their casual players. The main difference between a pro player and a casual player, is that while pro players might not bet often but bet big, the casual player instead won’t bet a large amount but bets on more games.
Check Player Activity and Wagers Reports
Online bookies find casual players by checking player activity reports, which show who are pro and who are a bookies’ casual players. Cross-referencing those reports with the wagers reports can lead to great information about casual players.
Find Nationally Televised Games
Casual players normally prefer to wager on games they watch. That’s is the reason behind casual players betting much more on Super Bowl Sunday than during any other NFL Sunday.
PPH agents should sign up for the Premium Section, study all the TV Listings, and send marketing messages to their casual players based on TV Listings. Good customer service is knowing what your customers want and like.
Don’t Mistreat Casual Players
It’s vital that agents don’t mistreat casual players. Word of mouth customers come from them. Pro players talk, but not as much as casual players do. Also, they never win as much as pro-players.
Always work with casual players when it comes to payments. Agents must make sure to use the hold percentage tool to ensure that casual players don’t get into trouble.
Find out what your players are betting, what type of bet, and how much. Determine your casual players and make sure to follow the advice above.
If you want your online betting website to be successful, then it needs to have a solid foundation. Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
