Marketing is how we get a brand name out there. But marketing has many faces, with particular emphasis in the digital era. Even here there are a number ways in which you can market a company. No matter how you do it, whether it is through print, the internet or even going door to door, you must have a good understanding of what words mean and how they can attract players to the price per head game, or even repel them.
It really does not matter what you are trying to sell people on. It could be food, or clothes, or betting tools, anything in this world. If you put the word “free” somewhere in your marketing, you are going to get a look from potential clients. Who does not like free stuff? Everyone does, even if they do not need it. It is not costing them anything, so why not give it a shot? Now, the key is that you have to offer them something useful so that they do not feel as though they have been taken for a ride or you are wasting their time, but half the battle is just getting them there and then you have to be confident that your product is good enough to keep them.
Players also like to be involved with anything that is new as they feel like they are ahead of the game. Again, this is something that rings true in all businesses, for example, clothing; when is it at its most popular? When the newest line comes out. If you have a new product and you know that it is good, push that aspect of it to your players and make them feel like they are getting the jump on their betting buddies. Using the word “exclusive” is another way of doing this.
You should also try to create a sense of urgency in your players to make them feel like they are missing out on something if they do not jump on your opportunity. You can use words like “immediately”, or “right now”, or “for a limited time only” to do this, and this will get the ball rolling faster on the decision-making process for many players. With the advent of the internet and online betting, everything seems to be moving faster by the day and you can cash in on this by using it as a marketing ploy.
There are a few other ways you can bring players to your price per head business, which is your first goal, then the second goal is to have a product that will keep them with you. You will figure out more ways as you get more experience in the business, but these tips should give you a solid foundation in the price per head game. Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free
