To run an online betting website requires to add new content every day, so your website is kept near the top of the search engine results. However, an online bookie can’t just add any kind of content to his website and hope for results.
There are a few rules about keywords and content that bookies need to follow to ensure that their sites show up in search engine results. First: all your website content needs to be original. If you just cut and paste an article from another website, your website will be punished by the search engines in consequence and may not show up in search results for months.
There is a bit of different websites that offer custom content to betting website owners, with purpose of driving traffic and make your sports betting revenues to increase. Some other online bookies like to save their money and write their own content, which works out well when it is done properly.
The first rule: keep in mind is that your content should never have more than 5% keyword density. This means that you should never have more than five keywords for every hundred words of content. If you use a denser keyword content percentage, then you are at risk of having your website banned from the search engines. Each piece of content is meant to have a primary and secondary keyword.
The primary keyword is a broad-reaching word that will direct your content to a large audience. For example, “online betting” is a good primary keyword phrase that will get your website into the right search result pages. But if you want your page to be actually recognized from your competitors, then you need to use a secondary keyword. A fine example of a secondary keyword can be “Boston Red Sox betting” to go aside your “online betting” keyword phrase. Many websites, and this case price per head systems as the one we offer, come with an analytics software program that you can use to monitor traffic on your site.
When you start to find and put into practice the combination of keywords that brings in more traffic to your site, then stick with those keywords and cycle them in and out of your website’s content to increase traffic and revenue.
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