The benefits of running an online business are countless, nevertheless the internet can be your best tool and your worst enemy if you are looking to build your brand as a price per head bookie, and you should be well versed in the nuances of online banter before you throw your name out there. You are doing basically all of your business from the internet and you need to learn how to take the opinions of others, some of which will be glowing, but some of which will be negative and quite frankly, over the top.
You should really consider getting on this from the very start.
Business owners have started to figure out the power of the internet. Studies have shown over 90% of online users will trust an opinion they find on the internet. If you underestimate that opinion, whether it is positive or negative, you will be doing a disservice to your brand because you can really learn a lot about how your players think.
Many business owners feel upset or angry when they read a negative review. It's important not to respond to a review until you've cooled down.
Some negative reviews aren't worth thinking about. If they're posted by somebody whose language and opinions are clearly irrational, or who's a 'frequent complainer', you may be better off ignoring them. Likewise, if a review is on somebody's obscure personal blog, and it's clearly unfair, you may decide not to respond.
On the other hand, you should respond to legitimate concerns, negative reviews by genuine customers, concerns raised by high-profile customers (e.g. those who post reviews frequently), or negative reviews on popular sites.
A lot of people do not know how to be consistent and are often caught in compromising positions when they say one thing, and then another to another question. You should always be consistent because your players will know that you stand for something and that does mean a lot. Also, try and be as prompt as you possibly can in regards to your responses because customers hate being made to wait for answer. Basically, try and answer in the first 24 hours and even then, that might be too long because people are incredibly impatient and are getting more impatient by the day.
Word on the internet can spread like wildfire and if players especially have a negative experience with you, guess where they are going to air their grievances? You have to see this coming and make sure you get on extinguishing the problem as quickly as possible because with social media sites like Facebook and Twitter, players can not only slander your name on sites related to betting, but they can do it anywhere on cyberspace, which means a lot of people are going to see it and there goes a ton of potential customers. You are not going to be able to solve every single problem you run into on the internet, but you can try and limit the damage and sometimes, that can make a world of difference as you build your brand as a price per head bookie online.
Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
