Have you ever bought something because a friend or relative recommended it? So you know this is true, happy customers make brilliant salespeople. Any serious company understands that word of mouth advertising is the most powerful form of marketing available to a small business owner and that customer testimonials has an impact on your PPH business.
When people start talking about your business in a positive way, it is a strong invitation to others to check out your business and patronize it. In each industry, there is a right way and a wrong way to get customer testimonials that will help to initiate word of mouth advertising. When you are an online bookie, you have to be especially careful about how you use customer testimonials as your customers will be trusting you with their confidentiality.
So how do you put together online betting testimonials without angering or scaring off customers? The process begins with the emails you receive from satisfied customers. If you subscribe to the price per head system, then your website is a professional presentation of your business that offers all of the services your clients need. At some point, you will be getting emails of praise from happy clients. Choose the more energetic emails of praise and reach out to those customers for testimonials.
Some customers will tell you in their emails that you can use their kind words in your advertising. The key is to not use your customers’ names when publishing their testimonials. Using a customer’s first and last initials should be more than enough to lend credibility to their statements. Be sure that you quote the customer exactly and that you get the entire testimonial published on your website.
For the customers that offer positive praise but do not indicate that you can use their words as a testimonial, simply reach out to those customers and ask. Be sure to include your comprehensive understanding of their need for confidentiality and indicate that you would appreciate if you could use their praise in your marketing. If you already have testimonials published, then send a link to those testimonials to give those customers an idea as to how your structure the information and prove that their names will not be used.
Once you have testimonials in place, it is important to get them circulating throughout the Internet. Place your testimonials on your blog and also put them up on your social media presence as well. If you print up marketing materials to circulate to the people you meet, then be sure to include your testimonials on those sheets as well. At PHN we have an efficient customer service and technical support teams are available to assist you and your players 24/7, 365 days a year. Our fully redundant hosting facility is maintained around the clock to fulfill your entire web needs. We make sure that every single one of our customers is fully pleased with the service. Your satisfaction is the priority at Pay Per Head. Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
