The use of RSS (real simple syndication) feeds allows online business owners, bloggers, and marketers are provided the opportunity to connect with members of their target market in an ‘ongoing fashion’. It is still essential for a website to feature valuable, interesting content in order to be successful, but RSS enables a site owner or blogger to send notifications of new content or promotions to interested subscribers, allowing them to stay in contact with previous visitors like never before.
It’s is your job as an online bookie to become familiar with the technology available for you and take benefit from it. RSS feeds are in fact a lot easier than they sound; they are ways that people keep track of content on the Internet that interests them. Instead of looking for content on any given website, these people use RSS feeds to scan content across several sites at the same time.
The Per Head Network gives their users an RSS folder when they sign up for a price per head account and a price per head unique website. Any time you want your content to be seen across the RSS feeds, you just put the content in the RSS folder and it will be displayed on your website and across all the feeds. As millions of people worldwide use RSS feeds to find Internet content, it can be a great way for you to promote your business and your website.
You need to understand some basics before you can start to use RSS feeds properly. The first part of using these feeds is to get a good RSS reader. Digg and NewIsFree are two of the more popular RSS readers; they also allow readers to rate and recommend content. Digg has millions of subscribers who recommend content based on how well-written, useful and accurate the content is.
For a sports betting website, all your RSS feeds should be all about online gambling. One of the keys to get your content read is the use of proper keywords. When people search their RSS feeds for information, they use search keywords that relate to the content they are looking for. You could use the search term “online gambling,” but that is a too general term to be used just by itself. You can also include a term such as “Premier League betting lines” to get the search results to be more focused.
A good practice is to use a keyword once for every 100 words of content. Avoid to have too many keywords, otherwise your content looks odd and you will not benefit. Remember that people who use RSS feeds are not interested in reading advertisement for your company. Instead, use RSS feeds to distribute your website content to as many users as possible. The better you get at generating website content, the more traffic your site will attract and the more revenue you will produce.
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