Email is an important tool in most businesses interacting with their customers to increase profits and bookmaking is no exception.
Several online sports books use email to increase player retention and interaction with their gaming products. These sites use email services to inform their clients of important future sporting events to bet on and special promos like bonuses.
As a bookie, you can do the same by starting to make a list of your players’ emails and uploading them to one of the email marketing providers, there are several out there.
Once this is done, you can start emailing your players with special offers or remind them to bet on games you think they might be interested.
Please note that you should be careful in the amount of times you email your players and only do it when you think they would have a genuine interest in the information you are sending. The more emails you send with content that’s not relevant to your clients the less likely they will open them in the future.
It can be a great marketing tool, don’t abuse of it, let it be a channel for your clients to be serviced as needed. As a bookmaking agent it is also a necessity that you have diversity with your PPH customer service support team.
There are many key ingredients that go into building an effective customer service team and multilingual communication support should be near the top of the list. This is especially true when it comes to having representatives that are fluent in English and other languages.
Some of the top PPH companies in the bookmaking business have also expanded their reach to providing agents that are also fluent in Vietnamese and Chinese given the explosion in the overall number of sports bettors from these regions of the world.
Sports betting on American sports leagues such as the NFL and the NBA have truly turned into a global affair that draws the attention of bettors all over the globe. The ability to communicate with customers in their native language is essential to both your business as a bookmaker and to the smooth operation of your PPH’s customer service team.
Breakdowns in communication due to language differences cost everyone money, so it is imperative that these barriers do not exist in the first place.
This is one of the easiest ways to separate yourself from the competition and expand your business well past the traditional borders of just English speaking sports bettors.
You can incorporate multilingual customer service as big part of your marketing efforts when trying to grow your existing customer base. This will only continue to be more and more important as the population of sports bettors continues to grow in non-English speaking sectors especially among the Latino and Asian players.
As a bookmaking agent, you always need to be up to speed on all the services that your PPH company offers including multilingual support. This way you can help promote this service as well as intercede on your customer’s behalf should the need arise.
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