No business exists offline, that is understood, but if we were to talk about a single concept that is the driver of much of the Internet's growth over the past decade it is the concept of keywords. Keywords are what we type in when we are searching for products, services, and answers on the search engines.
Companies optimize their webpages for search by assigning keywords to those pages. The implications for a business of picking the right keywords are therefore huge. Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines. The keywords in your content help to convince search engines to include your website in the first page of search results. But before you can start using keywords, you have to know a little something about them first.
The best way to become familiar with keywords is to see them in action. Google has a keyword tool you can use that will show you the frequency of keywords and the different variations that are being used. All you do is type a phrase into the Google keyword tool and it will give you back pages and pages of results you can look at. When you put “online betting website” into the keyword tool, you will be surprised at how many variations on the phrase come back to you.
One of the more helpful parts of a good keyword tool is that it will also tell you what relative keywords are being used to reach those main keywords as well. In some cases, it is just misspellings of the keyword that you are looking for. Believe it or not, if a keyword is commonly misspelled, then misspelling it on your website once or twice is not a bad idea.
The broader search terms are the keywords you use when making content for the front page of your online sports book website. When you put your website name in with the broader search terms, it can help to associate your website name with those keywords. It also helps to have a title on each of your web pages that is just the name of your website. All of this comes together to help the search engines find your website easier and put your website on the top of search engine result pages.
Each of your specific pages should have keywords that apply to the content on those pages. Your MLB betting page should have a slew of keywords that would attract baseball bettors and the same should be true for your NFL page. Secondary keywords put into the content of sub-pages can do a lot to attract visitors to your site. Even if a visitor starts off with your NFL page, he is bound to explore the rest of your site if it is a professional and interesting site.
Play around with keyword combinations and you will find the right keywords to bring people to your website. Remember that you should not overload your website with keywords as that is called stuffing and frowned upon by Google. It takes time to develop a strong search engine results status for your website, but it is worth it in the end. Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
