If you are looking to become a bookmaker there are things that quickly come to mind, support, technology, stress release etc. But one thing that rarely comes to mind is the fact that keeping profitable players can be just as hard as finding them in the first place.
Furthermore when you talk about “average profit” form each client, a lot of things are being taken into consideration. These details are not discussed as they probably should be. Frankly, a single profitable client can make up for many, many marginally profitable or unprofitable ones. The most important thing with this type of client is that they continue to pay as well, making them something that you need in order for your business to function but also someone that every other bookie will be trying to take away from you. The key is keeping them happy, how can oyu do this?
Give some money back to your clients
The idea of spending money to make money is as old as time itself, but most people use it as an excuse to make bad choices instead of using it as a way to actually make more money. When you have a profitable pay per head client, you want to keep them happy, and nothing makes someone happier than getting something they consider to be free. This can be as simple as buying them a drink the next time you see them, but the result is far more powerful than this, since giving a gift immediately triggers the psychological need for the receiver to reciprocate themselves. Since your clients have no real way to reciprocate other than providing you with more business, this is a great way to induce clients to bet more, and more often with you. When they are already profitable, this can be a huge benefit to your business while ensuring that your most profitable clients are getting the best service that you can offer.
Listen to your big spenders and give them what they want, even if they don’t specifically ask for it
If your profitable pay per head clients want something, you should do everything that you can to make it happen. The thing that makes this difficult is the fact that most people don’t actually know what they want, although they will try to tell you what they need. For example, if you have a client who is constantly bored because their team loses pretty much every game, having the ability for them to bet on other games, or make live bets on games that are going on while they watch their team lose again will be something that they will love to see – and will definitely take advantage of. A competitive platform with features and multiple services does make a difference too. At PHN your clients can place bets by phone 24/7, 365 days a year, backed by our redundant fiber-optic network, as well as access to our smartphone betting platform for anytime, anywhere betting.
Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
