One of the key elements of online businesses is being able to provide fresh content. The ability to stay updated makes a huge difference. Online gambling and sports betting in particular demands to constantly move content around to make this happen.
The sports world changes constantly and you need to keep up with those changes if you want to retain your customer base and attract new clients to grow your business. But as you manage your content, you have to keep several important rules in mind that will affect how the Internet search engines deal with your website.
The most important rule about moving website content around on your website is that removing old content will have a negative effect on your search results. An Internet search engine develops its profile of your website based on your content. Each day, the search engines crawl your website looking for new content and matching up user search requests with your old content. When your old content is gone, that throws off the search engines and means bad things for your website.
Instead of deleting old content, just move it to an archived section of your website and redirect the search engines to that old content with a 301 redirect. These kinds of redirects are extremely common and very search engine friendly. They will allow you to move your old content to an archived section of your website while still keeping the Internet search engines happy.
Another thing to keep in mind when moving your old content is that it still has to be accessible to your users if you want to keep their interest. Sometimes sports betting website users like to look up older information to help them create a winning bet for upcoming games. That means that you have to have a way for your users to easily access old content using three mouse clicks or less. It is tricky, but it is an essential part of maintaining your website.
The easiest way to point users towards your old content is to create a directory that can be accessed from the front page of your site and takes users to a set of links that make it simple to find old content. This kind of directory also makes a great addition to your site’s map, which is a critical piece of SEO content. When you enhance your website and site map using an archived directory, you make your website and its content more visible to your users.
An online bookie spends a lot of time maintaining his website by moving old content to an archived access system. But you just cannot move old content around on your website without keeping the Internet search engines and your visitors in mind. Be sure to use the proper redirects on your website to show the search engines where your old content is located, and have a directory in place that is easy for your web traffic to use to access archived content and utilize it to create more accurate bets.
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