Different from other sports where there is very little interest for betting on exhibition games, NFL preseason betting only continues to grow as football handicappers gear up for the upcoming campaign by studying teams and players in action as early as possible.
The NFL is by far the most popular bet of all major American sports, even the preseason schedule attracts huge interest from bettors and fans alike. The fact that there is significant money to be made for football bettors who pay attention to free agency, training camps and holdouts has certainly bolstered its appeal in recent years.
There are three things that online bookies and pay per head agents can do to set up their books for a successful 2016 NFL Preseason. See what those three things are.
Target Casual Bettors
Professionals don’t often wager on NFL Preseason games. The reason for this is due to a lack of information. Because odds makers don’t receive true, real information about what might happen during an NFL game, it’s impossible for odds makers to set a fair line. Professional NFL bettors look for value lines. If the line isn’t fair to begin with based on public perception, how can they find a value line?
Casual bettors are more likely to wager on NFL Preseason games. The reason why is because casual bettors often times want action on a game that they’re watching either at the bar or at home. Target those casual bettors with email blasts and/or text messages.
Set Min/Max Betting Limits
Online bookies’ bread and butter are bets on NFL Regular Season games. The NFL Preseason is more of an add-on than anything else. Nobody has enough information to kill a book by winning NFL Preseason games.
Per head agents and bookies should set max win and min betting limits. The minimum betting limit should be around $10 while the max betting limit should be around $100. This is for every NFL Preseason game.
Change Perspective on NFL Preseason Betting
Online bookies and agents have to change the way that they think about NFL Preseason betting so that they can correctly market it to their players. If a bookmaker thinks of the NFL Preseason as not being that important, so will his or her players. Below are three perspectives on NFL Preseason games that also work as marketing techniques.
- Players can use NFL Preseason games to sharpen their NFL Regular Season game handicapping skills
- NFL Preseason games are a fun, low-investment way to have action on a game
- NFL Preseason games gives players an idea of how good teams will do ATS in the regular season
The idea is to get players interested in football before the NFL Regular Season. NFL Preseason games are a great way for players to sharpen their skills before the real betting starts. There’s nothing wrong with bookmakers and pay per head agents letting their players know about the value of NFL Preseason games.
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