Yes, online gambling and sports betting in particular have grown at the speed of light, but with growth comes competition. The pay per head industry is part of this growth and it is also an extremely competitive market. The only reason that clients are going to stay with someone who talks to them only to take a bet is if they have no decent alternatives.
The PPH helps you to keep your clients engaged. A key part of managing your book is keeping up with your clients on a regular basis throughout the season. Send them texts when you release new features or when you have bets on a particular game that you’d like to offset and are willing to shift your odds slightly to do so. Also, something as simple as just saying “Hello” from time to time can help build rapport with your clients. Even if they don’t want to talk to you, it’s important that you tried. This will also keep you at the forefront of their minds for when they do want to place action with someone. Although you should be checking in with all your clients before games start for the week to see if they want to place any bets.
On the subject of staying in touch with customers, you want to make sure that you reward customers who have been with you for a while. Picking up a few rounds of beers with a guy who has dropped over a thousand with you on vig alone is easy, cheap, and will be remembered when they are tempted to stop betting with you. Similarly, giving them a point on the line every now and then is a great way to be the bookie that they want to play with all the time, and is a great way to slowly win over a client who likes to spread his action around to a few different books.
One thing that you should remember when it comes to giving out ‘free’ points or gifts to customers is that you want to make sure that these customers are not problematic for your business as a whole. Spending a couple hundred on a client who’s been playing with you all year and who pays out on time is very different from dropping that same amount of money on a client who is in hock and not making any effort to play.
Features that exceed standards is key for attracting but also keeping clients engaged. In PHN you will find:
Lines that are the sharpest in the industry, brought to you a by a stage of 30 professionals working 24/7, 365 days a year
Access to a professional player management system, featuring player figure tools, pending transaction details, position by game information, and more
The largest sports betting offering in the industry, with over 80 leagues
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