In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Virtually everyone on the planet has a social media account at one site or another.
Whether you are operating a brick-and-mortar company, or a more tech-heavy startup, thoughtfully employing social media can help you increase your visibility, profits, and number of customers. The bookie business is not an exception. Linking your social media activity to your business strategy coupled with the benefits of the pay per head model should be impacting your revenue and profit figures.
You should learn to use at least one of these sites very well and then work your way through the rest. Here is a look at how you can bolster your brand with the help of social media sites. If you fail to get ahead of the game, or at least catch up, you run the risk on losing out on a lot of customers, which means a lot of money.
Are You Posting On A Regular Basis?
Many owners in all types of business will make an account for a social media site, and then proceed to either leave it or post in it once every couple of weeks and that simply will not cut it. Try and make regular, quality posts to keep your name in the minds of the players, or even potential players that are looking for new sportsbooks to use. But do not fall victim to using automated responses as players can see right through that and that is not a reputation you want to have.
Followers Are Fine, But Conversions Are What Matters
The key to being a price per head bookie is turning the people that visit your site from followers to conversions. It is always good to have a high viewership and you can build some relationships with those visitors. But the name of this game is to get the people to bet, so you have to figure out a way to entice those potential players to take a chance on your services, which you have to make sure are top-notch as that is the easiest way to retain them. A high conversion rate will drive your profit margin up, and that is your goal as a price per head bookie, right?
Automate The Process
Above, it was mentioned that your responses should not be automated and that is correct. However, it is not a problem if you want to use automating programs to get your message out among several social media sites at the same time because it can be a tiresome process to post manually on all of these sites. It is normally pretty easy to do it all from one site now as there are usually buttons included where you can, for example, post a YouTube video onto your Facebook site. Any chance you can get to save yourself a little time, you have to take it and the automating process is how Social media and pay per head will get you where you need to be. Try our superior Pay Per Head Sportsbook? Sign Up Today and Get 2 Weeks Free.
